Cloud Innovation Øresund
Involved partners: Lunds Kommun, Region Skåne, Lund University, European Spallation Source, ESS AB, Medicon Village, Ideon
A programmatic work based on Integrated Marketing Communications (IMC) will result in a more effective international brand profile for the Øresund region. Through a couple of projects (currently “Next Lund” and “Next Øresund”) we are now producing an open source database and a web community for regional institutions and private companies in order to crowdsource the competence and optimise the communications material building up the story of Øresund.
